Deo Gen Z Blog Post #1: Nintendo's Strategy
Hello Nintendo Radio fans as you heard in Episode 49 I would start blogging, so here is my first. Ok so this is my more optimistic look at what Nintendo is doing as far as games. Obviously I am not happy about casual games, but on the other hand we are starting to see a lot of great 3rd party games coming to the Wii. So at the beginning of the Wii's launch Nintendo started out strong with all their major first party titles Zelda, Metroid, and Mario. At first we were all pleased and we knew our company well, but at this year's E3 we saw a mega flow of casual apps. Ok now what does it all mean strong first parties, good third parties, and casual games? This is how I see it, Nintendo starts out strong to assure all of their hard core fans that the Wii will not fail them. Then they make a shift for a higher casual game audience this way they can gather more revenue from a new fan base. In the mean time as to not shake off the hard core gamers Nintendo finally starts supporting killer third party titles like Guitar Hero and the Conduit. Look back at Nintendo's past console the Gamecube and you see that their main fault was the sheer lack of third party support. I think if this is their strategy thus far and they will continue the trend I can get behind it. They gain a new crowd to build their earnings making the company stronger, they pull over fans of third parties to Wii, and they continue to hold their loyal first party hardcore fans. Let's now look into this in years. 2007 was the year for hardcore first party gold. 2008 we start seeing the end of the hardcore gold with games like Smash Bros and even Mario Kart Wii which took a more casual approach. So in the transition we acquire spectacular third party titles and casual games. By 2009 I believe we will start seeing Nintendo going back down in the loop of first party hardcore gold, completing their strategy.





Comments